At a workshop in Belfast recently, and a question asked was about if organizations should use Microsoft Copilot or ChatGPT or Gemini. To me, the answer is simple.
If you use Google, use Gemini.
Gemini is smart, fast, and works extremely well. It’s not quite as polished as ChatGPT, but it is good and gets the job done. The only reason I don’t use Gemini is because I don’t really use a Google account.
I would bet serious money that, to compete with Open AI and Microsoft, Google will make Gemini free or extremely cheap for G-Suite subscribers. They did it once before – they made Docs, Sheets, and Slides all free, and it bottomed out the market relative to Microsoft’s office suite. Now, every school in America uses Google Docs.
If you don’t use Google and can make your own choice, use ChatGPT Teams
Copilot simply doesn’t work as marketed. I migrated my CRM to Microsoft Dynamics when Copilot was announced and they promoted all sorts of AI capabilities, and I was one of the first to sign up for Copilot. It just doesn’t work. It’s slow, it’s inaccurate, and it’s not super useful. I only use Copilot to chat with meeting transcripts, and considering Fathom or Fireflies.AI are cheaper alternatives, I don’t see where Copilot fits in.
Secondly, Microsoft owns a significant percentage of Open AI, so, while they are technically independent, they are very closely tied in with Microsoft. Third, they have the best tool.
ChatGPT is, in my opinion, the best daily-driver AI tool out there. The Search, Deep Research, Image Recognition, Excel Manipulation, and Custom GPTs are all very good. The new ChatGPT Apps that are being released soon have promise. Connecting in with Sharepoint and Outlook have promise as well. I save 20 hours per week with just ChatGPT even without all the Microsoft integrations.
Just pick a team and play
“Why not Perplexity?” “Why not Claude?” “Why not this random service that ‘integrates all the AI companies?’” For two reasons:
- I trust Open AI’s security, leadership, and infrastructure. I think they’re reliable.
- I don’t want to manage a bunch of services.
I use Copilot for meeting transcriptions (because I prepaid for a year) and ChatGPT ($20/mo) as my daily driver, and I save 20 hours per week. That’s it. Nobody needs a bunch of different subscriptions in order to save time.
Don’t buy promise
We migrated off Dynamics onto HubSpot once I lost faith in Microsoft’s ability to execute Copilot well. Dynamics was slow, Copilot was slow, everything was slow. It was so painful I wanted to avoid using the CRM. I recommend buying technology based on where it is today and your faith in leadership’s ability to execute into the future.