It started with a Shop product. 

Then, it became a web browser. 

Then, a $50M Seed Fund. 

Now, a phone. 

My friend Dan Sullivan, co-founder of Strategic Coach, has an excellent saying I think of at least once per day: 

“Keep the main thing the main thing.” 

My friends, I fear Perplexity has forgotten the main thing. 

They had such an incredible search product. I fear, now, that they’ve gotten so distracted that they’ve lost the plot. 

ChatGPT’s search is faster. 

Gemini’s Deep Research is better. 

** Don’t shoot the messenger ** but I actually stopped using Perplexity in favor of just using ChatGPT’s search.  

It’s clear that Perplexity is going after every one of Google’s main business units: 

Perplexity Shop / Google Shop Perplexity Comet / Google Chrome Perplexity’s Seed Fund / Google Ventures Perplexity Phone / Google Android 

I think it’s such a wonderful company. I hope they can pull this off, but I fear that they might be taking on too much, too fast.   

For every Google comes a Yahoo, and for every Search comes a Jeeves.