What if you could bring mindfulness into each person’s everyday life?
This is the question that Mind Body Align wanted to answer. What if a mobile app fueled with AI could drive higher engagement and increase the users state of com every single day?
So, working with the team at Mind Body Align, we launched a mobile app called Align Mindfulness. Align uses push notifications and AI to ask targeted questions during the day to allow the user to simply be present. Maybe they just left a tough meeting with their boss and needed a state change. Maybe they are having an amazing picnic with their families and wanted to document the feeling. Align Mindfulness allows them to evaluate themselves and their mindset, then return to their lives. All in 5 seconds or less.
Six months after launch, Align Mindfulness had over 86% of total downloads be daily active users.
They created a beautiful app that can be downloaded on Android or IOS and allows users to easily sprinkle mindfulness into their daily lives. We are grateful for what Evan and his team accomplished, and how they sought our input throughout the app development process, so that our mindfulness tools could be available at the fingertips of anyone who wants them.
